The Blue Wrap Dress made its way on TV in L.A.

Last week was an exciting week! I had to fly to L.A. for the filming of a professional TV show and the question: "What will you be wearing?" was one of the first questions my friends and colleagues wanted to know.

Luckily the show's producers sent me some dress code instructions:

  • Wear something bright bright, solid colors (purple, green, red, etc.)
  • No black, white, or beige tops.
  • No patterns (plaid, pinstripe, etc.) or logos.
  • Slacks or Skirts recommended
  • Nothing too low cut or short.

To a lot of people this might be a difficult list of requirements but luckily the Petra O. Little Wrap Dress in Royal Blue was ready for showtime.

Without giving it any further thought I grabbed my wrap dress, bundled it up into my carry-on luggage and off I went from SFO airport to Los Angeles.

Hard to believe but true that this dress came out of my carry-on looking like this and then unfolded flawlessly later.

Hard to believe but true that this dress came out of my carry-on looking like this and then unfolded flawlessly later.

Upon arrival I hung the dress into the hotel's closet, and put it on in the morning with a pair of black pumps looking fresh & flawless, ready for a professional appearance for TV.

Fresh out of the carry-on and hung up over night.

Fresh out of the carry-on and hung up over night.

The producers loved the dress and I got many compliments on the color. People said it was the perfect dress for TV and I gave out my cards to all the ladies who needed a business-like dress that translated easily from day to night without compromising style, comfort and fabric care.

Inside my green room in hair and make-up waiting for the show to start

Inside my green room in hair and make-up waiting for the show to start

Backstage behind all the camera action.

Backstage behind all the camera action.

 

Overall this filming day in L.A. was fun and I enjoyed getting a make-over in the styling room. Can't wait to be back Los Angeles - city of dreams! I'm offering a 20% discount until the end of May for my first sample sale! Please shop here and use discount: SoftLaunch.

Yours,

Petra

PROTOYPE FITTING OF THE LITTLE BLACK DRESS, STAGE 2

Fit modeling with Lyndsay. As a designer who's been crafting the perfect Little Black Wrap dress for work and play I'm really pleased how the dress is looking now. 

After adding a pocket panel made of fine Japanese fabric and a detachable leather belt for easy care, this dress is ready to make your workday better by looking professional and stylish.

"I will totally wear this dress for my next workshop presentation", Lyndsay said. 

Pre-order yours here before this dress officially hits boutiques in town. 



What I learned from a Plus Size Supermodel & more!

October was a busy month filled with costumes and fashionable events to attend, and the fun only continues with the holidays shifting into gear.

As a fashion designer interested in fitting all women in flattering clothes I was especially drawn to attend a plus size fashion show at Macy's hosted by the world's first plus size supermodel Emme. 

This is what it looks like when a 5'3" fashion designer and Supermodel get together.

This is what it looks like when a 5'3" fashion designer and Supermodel get together.

Emme was a great hostess and I loved her advice for the audience, and took notes to share with you:

1. Get the clothes that fit you!

2. Don't let your size influence your self esteem!

3. You can wear white after Labor Day!

4. Beautiful bodies should not hide in baggy dark clothes. Instead wear color, tight jeans, rock some fringe and remember...

5. You don't need to be uber-sexy to be noticed!

After the show I asked Emme what her go-to outfit was and she said: "Whenever I travel and need a stylish outfit I love grabbing a pair of black ponte knit pants (ponte is a stretchy knit fabric that I also use for my wrap dresses), a sleeveless chiffon cowl neck top, leather jacket and a pashmina shawl." 

"When a girl looks stylish you don't look at her size, you look at her and think: She's fabulous!" -Emme. 

 

Below you can see a slideshow filled with current trends including lots of floral prints (on shoes, jackets, shirts...), suede in different colors, fringe, slouchy booties, metallic colors, fur and animal prints and ponchos.

 


What's new with my Petra O. Little Black Wrap Dress?

Things have nicely moved along, and I received my first sample dress produced by a local manufacturer. I am so excited to hold it finally in my hands and was very pleased with the way the newly added pocket looked! The next step now is a fashion shoot with a bunch of differently shaped girls, and then I'm off to hit up boutiques and get the word out that the perfect wrap dress from day to night has arrived :) . 

In the slideshow below you can see design developer Eloisa Serrano and I working on creating a pocket on a pre-sample dress.


The custom order

I also had the pleasure to design a custom wrap dress for the HR director of Renaissance Entrepreneurship Center Lisa Kirvin for Renaissance's annual Gala and was very happy about the way the dress fit her. It was fun letting her pick the fabrics and see her dancing and feeling good. 

In the pictures below you see HR Director Lisa and I posing in our Petra O. wrap dresses, and Lisa giving out a special award.

 

Pictures from last month's fashion events

Fashion Community Week turned out to be a huge success and I was very pleased to see how diverse the audience was. It felt great being amongst an enthusiastic group of fashion lovers of all sizes and colors.

Fashion Community Week Organizer Shirin Hashem did an outstanding group scouting local designers and models, and I truly enjoyed seeing so many different styles and designers of the runway.

Shirin and her team celebrating the lastof SF Community Fashion Week 2015.

Shirin and her team celebrating the lastof SF Community Fashion Week 2015.

 

On of my favorite designers was an elderly woman named Crisanta Malig showing at the whose outfits were based off recycled materials such as shower curtains and drapes.

 

Another interested event I attended was IBM's Fashion & Tech event at the Metreon City View. The show included a lot of LED lights, 3D printed fabrics and the models often moved like robots. It was an entertaining show to say the least.


Upcoming fashion events:

 

BCBG Holiday Warehouse Sale

Saturday, Nov 21, 10 am to 3:30pm, Fort Mason Center, Fire House Building, SF 

Join the BCBG Holiday Warehouse Sale with over 2,000 dresses, tops, bandage skirts, cashmere, as well as fabulous cocktail dresses for the holidays with sizes 0-12, all up to 70% off (with an additional 10% if you pay cash). Labels include BCBG, Kain Label, Finderskeepers and more.

FREE with RSVP

2015 Renegade Craft Fair Holiday Market

Saturday to Sunday, November 21-22, 11 am to 6 pm, Fort Mason Festival Pavilion, SF

FREE

2015 Etsy Holiday Emporium

Saturday to Sunday, November 28-29, 11 am to 5 pm, Pier 35, San Francisco

FREE, but please bring your own shopping bag.

San Francisco Fashion Designers Sale (up to 50% off)

Friday, Nov 20 at 5:00 PM, Fashion Incubator San Francisco at Macy's Union Square at 50 O'Farrell Street, 94108.

The Fashion Incubator San Francisco at Macy's Union Square presents presents 3 of its local SF designers featuring High end fabrics, detailed construction, made in San Francisco + New York. 

FREE if you register here

Hairshow - SFIEC Future Professional Debut - ClicHe

Wednesday, November 18 from 7:00 pm to 9:00 pm, DNA Lounge SF

Join the SF Institute of Esthetics and Cosmetology for a night of inspiration with their soon-to-graduate future professionals.

$5 Donations accepted at door.